Great Waterfront Trail Adventure Gearing Up for 2010

Registration closes June 1st for the Province's largest bike ride
JULY 3 to 10, 2010

Toronto, Ontario – April 29, 2010  – Registration for the third annual Great Waterfront Trail Adventure, a 720 km supported end-to-end cycling tour of the Ontario waterfront and greenways, passing through 41 Ontario waterfront communities in eight days, is now open. The Great Waterfront Trail Adventure launches on Saturday, July 3, 2010 at historic Fort George in Niagara-on-the-Lake, Ontario and ends on July 10, 2010 in Rivière Beaudette, Quebec and will be limited to 250 end-to-end entrants in a supported tour that will stretch along the shores of Lake Ontario and the St. Lawrence River, using the Waterfront Trail and Greenway. 

Organized by the Waterfront Regeneration Trust and its over 50 waterfront partners, including local municipalities, conservation authorities and community groups, the Great Waterfront Trail Adventure showcases waterfront communities such as Niagara-on-the-Lake, Hamilton, Pickering, Cobourg, Picton, Kingston, Ivy Lea, Johnstown, Cornwall and South Glengarry. The event’s aim is to promote cycling, tourism, and active living in Ontario and designed for cyclists of all fitness levels. The waterfront communities are preparing celebrations for the cyclists and public to enjoy as the convoy rolls through. (Visit www.waterfronttrail.org to view the map and for a complete listing of events to date in each community.) The cyclists will have an opportunity to see vibrant communities and beautiful parks including 12 new or improved parts of the Trail opening in 2010. Participants will experience delicious local food and entertainment, learn fascinating history, visit the last remaining coastal wetlands, forests and beaches, and enjoy charming shops and unique local businesses.

There are many new features added to this year’s ride including a meal plan, two or three day segments, a special Family Day Ride on July 4th, and use of personal support vehicles, with two participants taking turns driving and riding.  Registration fees apply, based on the number of riding days and limits apply to the number of participants in daily itineraries. Sunday, July 4 is Family Day on the Adventure, with a family-friendly escorted ride from Burlington to Toronto. For more information, or to register for the Third Annual Great Waterfront Trail Adventure, visit www.waterfronttrail.org or call (416) 943-8080. Online registration closes at midnight, June 1, 2010.

The Waterfront Regeneration Trust is a registered charity that co-ordinates a partnership of waterfront communities, conservation authorities, community groups and corporations dedicated to the completion, enhancement and promotion of the Waterfront Trail and Greenway. The long-term goal for the Waterfront Trail is to create a dedicated path as close to the water’s edge as is environmentally feasible. The Trail itself is part of a broader strategy to regenerate the waterfront and promote the Waterfront Trail and Greenway as a way to achieve a healthy environment and lifestyle. For more information about the Waterfront Trail and about the Waterfront Regeneration Trust, visit their website at: www.waterfronttrail.org, or call (416) 943-8080.
- 30 -

For media information contact:
Edye Rome Tel: 416-785-6213; Cell: 416-993-6213, or by email: edyerome@sympatico.ca
Helen Kampfmuller Tel: 416-694-5640; Cell 416-804-5640, or by email: Helen-kampfmuller@rogers.com

Edye Rome: Tel: 416-785-6213 cell: 416 993-6213 Email: edyerome@sympatico.ca, Vince Ciarlo: Tel: 416-763-378 cell: 416-458-5090 Email: vciarlo@idirect.com

Return to News Release index